When you are a billionaire rolling out a new so-called grassroots organization funded with $50 million of your own money, you expect your underlings to have taken care of all the details.
Splashy story in the New York Times? Check.
Fancy new website? Check.
New YouTube video to get the message out? Check.
Facebook page for the new organization? Uhh....
It seems that if you go to Facebook and look for Everytown for Gun Safety you will go to a page actually devoted to gun safety and not gun control. The page lists the Four Rules in its header and it includes links to the real grassroots gun safety organization: the National Rifle Association and its Gun Safety 101 page.
Buzzfeed even did an article on this move. And how did Mark Glaze, former Executive Director of Bloomberg's Illegal Mayors and current Executive Director of Everytown for Gun Safety react? With the predictable violent rhetoric of the gun prohibitionists:
When alerted to the presence of the page, a representative at Everytown for Gun Safety said that it wouldn’t be long before it disappeared from Facebook.Staff of 85? Shoo these (peon) cybersquatters? So much for their image of being a grassroots organization even though the mainstream media will try to push it for them.
“Maybe they’d like to duel for it,” said Mark Glaze, the executive director of Everytown for Gun Safety. “I hear every person on our staff of 85 is a better shot than Wayne LaPierre. Or maybe a bidding war!”
We’re going through the proper process for transitioning our Demand Action page to ‘Everytown,’ which takes a few weeks, and acquiring trademark protection for both Everytown and Everytown for Gun Safety. Once that happens, we expect Facebook to shoo these cybersquattters politely off this name/page.”
So how do you fight a billionaire who wants to be king and impose his rules? If you are part of a grassroots movement that is willing to fight for its rights you use guerrilla tactics just like these guys did. Kudos to them on their preemptive strike against the Bloomberg Death Star.