People browse the organic breakfast food shelves for the muesli that tastes most like authentic sawmill floor sweepings, because that's how you know it's good for you. It's not food, it's a hair shirt you eat. When you're doing penance for not going jogging this morning or for having that extra martini last night, it's not supposed to taste good.
I'll leave the hair shirts to the long dead saints and mystics.

