Intimacy with the product–and the customer–has been key to Ruger’s turnaround. That, plus embracing industry trends like compact guns and military-style weaponry, has vaulted the company to the No. 4 spot on our list of the Best Small Companies in America. Since Fifer took over in late 2006 Ruger’s share price has jumped sixfold to a recent $49. Over the last 12 months it has netted $55 million on $406 million in revenue; half a dozen years ago it barely managed $1 million on $168 million in sales.
Read the whole article. It is a good read and doesn't indulge in anti-gun hysteria. It did elicit this absurd comment from a reader named "Greg".
The business of murder machinery can be highly profitable.Sure, Greg, whatever. Nonetheless, I'm glad to see that Ruger has rebounded from the Bill Ruger, Sr. days and has adopted new ideas, new manufacturing techniques, and ditched the limited capacity magazine nonsense. As a shareholder, I'm doubly glad.
A good sin stock.
H/T Lars at NRA Blog