Saturday, September 15, 2012

Wall Street Journal Notices Impact Of Election On Gun Sales

Today's Wall Street Journal has an article looking at the impact of the upcoming Presidential election on gun sales. The article by Shelly Banjo examines retailers' stocking plans, the rise in both NICS checks and excise tax collections, and manufacturers' backlogs.

Cabela's has two stocking strategies for this fall and winter season - one if Obama is re-elected and one if Mitt is elected.
The Sidney, Neb.-based retailer and other companies in the guns-and-ammo business say if Mr. Obama wins a second term they are preparing for a surge in sales—the same as they saw after he was elected in 2008—from buyers fearful the president would back policies to make buying a gun more difficult. If Republican challenger Mitt Romney wins, though, the chain plans to stock more items such as waterproof boots and camouflage hunting gear.

"If Mitt Romney is elected and there's no perceived threat on the freedom to own guns, people might decide to spend disposable income on things like outerwear instead," said Joe Arterburn, a Cabela's spokesman.
The article notes that Cabela's is offering to pay suppliers so as to go to the head of the line for the distribution of limited inventory. Their normal payment cycle is as long as 120 days from receipt of the merchandise. To get guns and ammo for their stores, they are moving this up to 15 days. From a business and accounting standpoint, this is very significant.

When the respective presidential campaigns were asked for comment, the Obama campaign responded with the usual platitudes about President Obama respecting the Second Amendment. The Romney campaign declined to comment. In my opinion, this was a lost opportunity on their part. They should have responded that voters obviously don't trust Obama to protect their Second Amendment rights and are voting with their pocketbooks. Like I said, a lost opportunity.

1 comment:

  1. While it's true Obama will certainly be having an effect here, I think the point that the WSJ missed was that there are just a lot more shooters than there were four years ago. The numbers don't reflect a sudden spike, they show tremendous market growth.