Wednesday, January 30, 2013

We Need To Clone Jessie Duff

Champion shooter Jessie Duff appeared on Fox New's Justice with Judge Jeanine speaking about firearms and the Second Amendment. She was poised, she was confident, she knew her stuff, and she looked fantastic. It is an image that needs to repeated over and over to break the barely articulate, old overweight white guy in camo stereotype that the media and the enemies of gun rights wishes to perpetuate.

Judge Jeanine Pirro served first as a county judge and then as the District Attorney of Westchester County, NY for 12 years. She lost the race for Attorney General of NY to current Gov. Andrew Cuomo in 2006.

Paul Erhardt, writing in today's The Shooting Wire, points out the value of a Jessie Duff and how well she had done.
One bright spot in recent days has been by Jessie Duff, the Taurus sponsored national champion shooter who hosts her own show (along with husband Matt) on the Outdoor Channel. She appeared on Fox News Channel three times in the last week to 10 days and has done an excellent job.

Putting Jessie out front on the gun issue is a great move and there are a few more women from the competition world that could, and should be, utilized the same way.

However, imagine how much more effective Jessie and other women shooters would be if the industry invested in them well before all this with media training and messaging - assuming there was an actual message. We might be in a slightly better position.
 Erhardt is right. We need to be better at getting our message out and we need to be better prepared.

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