I like infographics. A good one can convey a lot of information in a short amount of time and space.
Here is one I stumbled across on Pinterest (yes, even guys have found out about Pinterest) and then went to the source of it - Sourmashed.com. That site, by the way, has a lot of good reviews on bourbon and other "potent potables".
Profile of the Average American Bourbon Drinker by Sourmashed.com | Bourbon, Wine, and Liquor Reviews