Friday, November 11, 2016

I, Whiskey: The Human Spirit

The Competitive Enterprise Institute produced a wonderful short film called I, Whiskey: The Human Spirit. The film shows how the commerce of whiskey creates human connection.
“I, Whiskey is about freedom, the freedom to connect and create,” said I, Whiskey Executive Producer Richard Morrison. “It tells the story of entrepreneurs, scientists, and bootleggers and celebrates their rebel spirit and colorful history. The Competitive Enterprise Institute loves to show how commerce helps build a flourishing civil society, and telling the story of whiskey is a fun, approachable way to do that.”

“Whiskey is science, chance, time, risk, ingenuity, love, intensity—it’s all in a glass when it’s done right,” said Rick Wasmund, owner of Copper Fox Distillery, the featured interviewee in the movie. “My name’s on the bottle, but I’m not the inventor of whiskey. I’m just a little guy trying to bring something new to the world that people will enjoy. It takes a lot of people and systems to make this work– bottle makers, the label people, the whole sales process, the retail operators - I love the connections that I have all over the country and the world.”
They have now released the film on YouTube and I have embedded it here. It is worth eight minutes of your time to watch.

To find out more about the film and those who brought it together, follow this link.

I enjoyed whiskey tonight in a very Carolina meets Kentucky way - I mixed bourbon (Very Old Barton) with Cheerwine. To me, it is much better than bourbon and Coke.

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