Thursday, November 1, 2012

NRA-PVF's Ad Buying Strategy Captures Attention Of The LA Times

Normally, the only way the National Rifle Association can capture the attention of the Los Angeles Times is when there is a shooting. And then they are usually blamed for "pushing loose gun laws" or some such nonsense.

Fortunately, the NRA-PVF's campaign ad strategy is what is attracting the attention of the LA Times. If you live in a battleground state like I do, you have been inundated with campaign ads around the clock. However, they really are most prevalent around the time of the local news broadcasts. The NRA-PVF is taking a different tack in an effort to have their message stand out.
But the NRA this year is spending a premium to place its spots lambasting President Obama during popular sports programs such ESPN’s “Monday Night Football” in key markets in battleground states.

The influential gun lobby is also buying time during late-night shows such as “Jimmy Kimmel Live,” “The Tonight Show with Jay Leno,” “The Late Show with David Letterman and “The Late Late Show with Craig Ferguson.”

The NRA is not the sole political advertiser in those time periods, but it is one of the most prevalent, often running several spots in one football game, said Republican media strategist Brad Todd, who is crafting the group’s ad campaign.

“We don’t have to compete with 18 other political ads,” said Todd, who said the group tested the strategy during this year’s Wisconsin gubernatorial recall to reach independent blue-collar voters.
The LA Times goes on to say that the demographic being targeted by the NRA is men under the age of 55. They also give attention to the NRA's army of volunteers who will reach approximately 50 million voters before Election Day through calls, knocking on doors, and mail. Of course, this army of volunteers is something the gun prohibitionists and their top-down organizations can never hope to match.

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