Thursday, January 9, 2014

I'm Guessing They Won't Be Floppy Nylon Holsters

In my email this morning was a press release announcing that competitive shooter and USPSA Grand Master Jessie Duff will be collaborating with Uncle Mike's to develop new competition holsters and accessories. She will also represent Uncle Mike's in competition.
Uncle Mike’s, a leading provider of hunting and shooting accessories for more than 60 years, has announced a partnership agreement with world-renowned champion shooter Jessie Duff. In addition to working with product development to introduce new competitive and concealed carry holsters and accessories, Duff will represent Uncle Mike’s in competition.

Competing and excelling in five different shooting disciplines, Duff is recognized as one of the most accomplished competition shooters in the world. In 2013, she became the first woman ever to earn the title of Grand Master (GM), the highest ranking the United States Practical Shooting Association (USPSA) awards a shooter.

“As a professional shooter, I hold my gear to the highest standards because I rely on it to perform at the highest level,” said Jessie Duff. “I’m excited to work with the team at Uncle Mike’s to develop field-tested competitive gear and concealed carry and shooting accessories,” added Duff
I look at this as a positive development. Uncle Mike's is a mass-market brand best known for their one size fits many nylon holsters. If they can bring better quality and better fitting holsters at a reasonable price to the mass market as a result of this collaboration with Jessie, it is a win-win situation.

It reminds me a bit of Jessie's deal with Taurus. Like Taurus, Uncle Mike's is much more mass market than top tier. By adding Jessie to the mix, Uncle Mike's gains more respectability by their affiliation with a top tier shooter and her input should help them improve their product.

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