Independence Eve?

The people who brew Newcastle Brown Ale have some smart Geordies in charge of their ad campaigns. They are pushing July 3rd as a new holiday called "Independence Eve". They also have a new hashtag campaign called #IfWeWon explaining how things would be different if the Brits had won the American Revolution.

Along with the fake holiday and hashtag campaign, Newcastle Brown Ale is releasing a series of YouTube videos. I particularly like this one contrasting the language differences between American English and British English.